Our Story

Our story started much before Mitti Se came into being.

All of us were exploring in our different ways a more holistic life through philosophy, biotechnology, nature, travel and books. We were also experimenting with sustainability and chemical free lifestyle. That’s what brought us together and also inspired us to create the brand Mitti Se

We strongly believe that there’s more to business & life than just making money. As a responsible organization we care about our impact on environment, society and how accountable and transparent we are.

We feel that we are a value driven team. We have strong values and we are putting them into practice.
Our goal is to establish that we can live a life that is in harmony with nature. Unsustainable processes and chemicals are totally avoidable. We offer highly effective, natural and sustainable alternatives to mainstream products that are heavily loaded with chemicals.

The amount of trust, appreciation and support that we get from our customers is extremely inspiring and it energizes and empowers us to keep going forward.

Meet the Team

Our team consists of diverse abilities and capacities. Some of us are idealists and dreamers, some practical and cautious, some creative and intuitive while some quiet and dedicated. What brought us and keeps us together is our deep commitment to Sustainability and passion to share that with the larger society.


Manufacturing & Operations

She is the most efficient multi-tasker who quietly gets a lot done.

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Though the youngest, she is the mother of Mitti Se. She is the chief founder. A Bio-Technology professional, Tuba has an in-depth knowledge of medicinal plants and herbs. She tries to practices a lifestyle that is close to nature and doesn’t pollute the Earth. She is an avid reader of books related to sustainability, ethical business practices, Natural cures and many more. She heads our manufacturing unit, takes care of all important operations including accounts and logistics.


Marketing, Social media & Customer Relations

Heart-driven, passionate and believes in making deep connections

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From a young age, Fakhra has been passionate about understanding life, Truth and has always been interested in philosophy. She used to work as an Educationist and a trainer before Mitti Se. She has worked with Oxfam, Pravah, Center for Women’s Development Studies. She is responsible for marketing, customer interactions and also handles social media. She lives in Hyderabad.

Mitti Se Faiz


Chief Product Formulator

The most intuitive, creative guy in the team who is brimming with ideas.

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Faiz is an Oils and Chemical technology professional. He has a lot of experience in the areas of Quality testing, Natural products and safe cleaning solutions. He has a good instinct for developing highly effective formulations with amazing results. He is the one who primarily makes all Mitti Se products. He is also responsible for maintaining and developing a network of vendors and farmers who grow and sell organic and natural ingredients. He lives in Lucknow.


Customer Relations, Online & Tech Support

Minimalist and candid with an eye for detail

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Rafi’s involvement with organic and natural products has increased lately when he started experiencing first hand their benefits and value. He is committed to efforts to reduce harmful environmental impact. He has a Masters degree in Computer Engineering from Oregon State University and has worked in engineering/management roles at Intel, Yahoo and Microsoft. Rafi takes care of Customer Relations, Online Sales, Technical business aspects and lives in Hyderabad


Farmer, Associate

A loner who has dedicated his life to Natural Remedies

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He is an experienced practitioner in Ayurvedic medicines and formulations. He has dedicated his life to study herbs and medicines comprehensively. He has a keen sense of recognizing and using herbs and loves spending time in a forest. Arun helps with manufacturing and lives in Madhya Pradesh.


Expert, Advisor

Most humble All-rounder who is deep and vast.

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He is literally an all rounder. Philosopher, linguist, educationist and possesses good knowledge of traditional and modern systems of healing. He is a walking encyclopedia about almost everything. One among his many traits is his knack of trying out new combinations of herbs that turn out extremely effective.He advises us on product formulations and also makes some of our products. He lives in Madhya Pradesh and is currently busy designing books for value driven education for an alternative school.